It’s immediate – A printed brochure or newsletter can sit in a pile for
days or weeks. In contrast, most people will see your email version within 24-48 hours.

It’s cheaper – As you tighten your marketing purse strings, email
allows you to get messages out quickly without incurring the high costs of mailing or printing.

It “warms up” your cold calls – Who clicked? Let’s follow up! Establishing interest is that simple with sophisticated email reporting tools.
  
 


Your audience prefers it – Most people now prefer to receive communications electronically, and to be able to complete tasks like renewals and registrations online.

It’s green – less paper reflects a commitment to sustainability and your organization’s environmental policy.

You can measure it – You can generate detailed reports to hone the effectiveness of your communications.



  
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